Are you getting enough audience insight from your events?
This is the age of big data, customer engagement and the social business, yet 90% of organisations believe they are not maximising the audience insight they gather at events via interactive...
View ArticleWhat ‘Big Data’ and Social Media Monitoring means for the future of consumer...
Recently, much has been made of Big Data; what to do with it, how to analyse it, the tools needed to manage it. But big data is just data – just because there’s lots of it doesn’t necessarily mean more...
View ArticleThe Power of Digital Intelligence
We are living in an age of endless information – a time when data is not just informative, it’s empowering. Data is created by almost everything we do online – clicks, queries, purchases, Tweets and...
View ArticleLiving in a revealing age
There’s little doubt of the power that Facebook wields in day-to-day public life. After all, the world’s premier social network now has its own medical condition dedicated to it. Depending on your...
View ArticleBig data isn’t your problem. Complexity is
I have been fortunate enough to have worked in the advertising space for 25 years and have experienced first-hand how new digital advertising technologies have revolutionised the industry. As a...
View ArticleHow to protect your data and grow your business online
Imagine you are out shopping and see a man paying at the cash till for his goods. As he does so, money is dropping out of a hole in his wallet. He walks out of the store but the money continues to fall...
View ArticleMarketers: are you using your data to make decisions?
If not, then you should be. Data now plays a crucial role in business decision-making and it’s never been more important to consider how your company manages, analyses and uses it. The mere fact that...
View ArticleHow companies should handle personal data
In the current data driven era, companies across all sectors and industries are keen to extract as much value from the hoards of data they possess as possible. In many cases this data can be used to...
View Article5 Ways To Leverage Predictive Customer Intelligence For Improved Customer...
A deep understanding of customer behavior and what makes them “tick” is key to good marketing. Understanding purchasing behavior allows retailers to optimize their marketing campaigns, improve customer...
View ArticleFrom platforms to people: a story of multi-channel measurement
For as long as Mad Men have been putting brands on billboards, broadcasting into our living rooms, or catching our attention while we browse content, their craft has always been built around one core...
View ArticleWhy data sharing could be good for publishers
There are certain factors in marketing that everyone knows are important – but somehow they never quite seem to reach their potential. Mobile is one. Every year for the past 15 years has been named...
View ArticleWhat is Big Data?
Over the past 20 years, the capability for one person to turn their daily lives into a series of digital breadcrumbs has exploded. Every month, we see statistics suggesting that “every x days we create...
View Article5 Big Data Marketing Trends for 2014
We have collected opinions from some of the leading experts and practitioners on Big Data trends to look out for in 2014, which we hope will provide you with some insight for your 2014 marketing...
View ArticleThe role of data in supermarket targeting
With retailers posting their results from Christmas, many will be taking stock of what worked, what didn’t work and how to make profits during 2014. The key to successful retail marketing is data and...
View ArticleThe dangers of an unquestioning acceptance of Big Data
Big data has been a hotly discussed topic for a while now, but 2014 will see the big data debate move from hype to application. In 2013 one of the thorniest issues has been the practical problem of...
View ArticleBig data technology trends for 2014
Looking back over 2013, the ‘big data’ era has certainly moved on. While the phrase has been around for a long time, there is no doubt that people have started taking it more seriously and looking at...
View ArticleRewarding consumers for their personal data – Time for a change
For decades businesses have used consumers’ personal data from membership cards to push special offers and discounts. It has become a fundamental part of consumer life. This culture of reward is of...
View ArticleIs the cloud set to fly?
The potential of big data is still a hot topic, but very little time is spent actually addressing how this works in practice. The fastest growing answer to the big data dilemma is cloud storage and...
View ArticleIs the Cloud and Marketing a match made in Heaven?
Engaging with customers has always been difficult, but it’s never been this complicated. There are many potential interactions and channels to consider in the selling process now, and brands need to...
View ArticleHarnessing data to tackle content saturation
The overall value of advertising is falling because there’s too much stuff out there. Consumers are bombarded everyday by thousands of messages from a whole host of content producers such as films,...
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